4 Reasons to Get Your Cannabis Business Online
Running a business is gratifying, but no entrepreneur would likely call it “easy”. Most business owners usually have an on-going list of tasks that run into next week. We get it. There is always something that needs to get done. That said, its not an excuse to forego launching a professional website for your business. While many rely on a social media page or a review site entry, be assured that neither are a replacement for your own website.
In this day and age, it is crucial to have an online presence to represent your business.
First Impressions Are Often A Web Visit
Lets face it, we live in an age where most people will look up a business on google before they ever step foot in a physical location. Potential customers will likely sort through entries on review sites or post on facebook asking friends if they have heard of a business before making a purchase. Because of this, often times, a new lead’s first impression of your business will be your website.
Needless to say, if you do not have an online presence these potential new customers are going to be left wondering. In some cases this could even result in complete dismissal of the viability of your product or service as a whole.
The fact is we all use a computer every day of our lives now and, for the vast majority of people, we tend to leverage online resources to help inform our purchases. The fact is your current and future customer base are all online and you are missing out on a vital avenue of communication by not having a website.
Your Website is a Window to Your Business
Today’s websites are very effective tools business owners can use to educate potential customers and build trust in their brand. Further, there are more and more people getting online everyday using sites like Google, Bing and Yahoo constantly seeking out new products and services they want or need.
Beginning with your website, consumers are passing judgement and making decisions about whether or not they will consider buying your goods or services. Some might disregard your business entirely if your website doesn’t instill trust, reflect quality and convey your message soundly.
You Have Control of Your Message and Freedom to Progress
Many business owners decide to forego the time and expense of launching their own website preferring to leverage a social media platform like Facebook, Instagram, Pintrest or Google Plus.
While there are plenty of social media platforms out there, you will always be confined to their “look” and requirements. Top social media sites can be very effective at conveying your message but they are limiting too.
These platforms are “closed systems” which require intent of the user; in other words, they need to sign up and log on in the first place. Additionally, someone essentially has to already know about you to see what you post – meaning they need to be connected to you in some way previously before your business will appear on their feed.
Add in the regulations imposed by the TOS, filters, and a lack of customization depending on which platform you’re on and a “social media only” approach does have its down-sides.
Of course, one can pay for advertising, which can be a good option in certain cases and help get your business more views. Regardless it does take time and knowledge of the platform to create a strong presence within a single social media platform and, even then, it is still just that single platform.
Your Website is Your 24/7 Agent
A business card and a phone number are just not enough in this day and age. A billboard on the highway would be great exposure, but many would be pulling out their phones to look up your business on the web when that slick billboard caught their eye. Savvy customers, whether business-to-business or endusers, want to know what they are paying for, why they should pay you or how your goods and services can solve some dilemma they are facing.
A professional website can represent your business an experienced, authoritative concern that educates your customers. It can draw in potential leads and groom them for additional conversation about your product. A well designed and keenly planned website can convey your message skillfully no matter what device it is being viewed on nor what the desired user goal is.
The web is an open platform which potential leads access merely by logging on to the internet. You owe it to your business to be on it.
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